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This post was originally published at ABC Unleashed.
There is an undeniable growing interest among Australian businesses in the potential for social media tools to fill a role in marketing, client service and business improvement.
The publication by Telstra of their staff “guardrails” – a set of rules of engagement for staff when using social media – [...]
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Today, Telstra have publicly published their social media guardrails for staff. While these aren’t the first (sorry, Dan Oakes at the SMH, you got that one wrong) corporate guidelines on social media for an Australian company (I’ve helped with a few), they are certainly the biggest company to make them public.
Telstra Group Managing Director Public [...]
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I’ve spoken to a couple of the people involved in dealing with this (although not Leslie) as well as several people in the Australia tech and social media industry who are qualified to comment thanks to their expertise. I’m left with a raft of my own questions, as I think everyone, for one reason or [...]
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In the past few days, I’ve seen, or heard of, first efforts from a couple of major Australian ISPs engaging with their communities on Twitter. Unfortunately, it looks like the lawyers got way too involved in the process for the Big Pond Team.
The responses on the account are full of noncommital, anonymous, boilerplate text. It’s [...]
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