Conversation. Collaboration. Community.
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My views on social media – its power to connect and bring people closer, to empower participation, to give voice – are well known. Equally well known are my views on using social media as a marketing tool and that I consider many marketing efforts using social media to be shortsighted at best, rarely considering [...]
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I’m running a little behind on this, so it’s high time I posted it… I may have been busy being busy, so jumping back on the GTD wagon is helping.
Simon Van Wyk of leading digital agency Hothouse interviewed me recently on the matter of community as brand strategy for their podcast and also did a [...]
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Mostly.
EDIT: And when I say “mostly”, I mean marketing ultimately focused on getting people to buy stuff. Not on changing opinion, not on awareness. It’s a deliberately narrow definition for the purposes of this post.
I’m going to try to be concise as I put this out there for your amusement. I say this as I’m [...]
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As with everything, there are right ways and wrong ways to go about things.
Naked Communications’ latest campaign – the social media driven lost jacket affair for Australian fashion label, Witchery, is one of those things. Great concept, but really not there on the execution. I’ll explain why in a moment.
The campaign has already seen some [...]
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On 26 February 2009, I will be keynoting the Inspecht HR Futures Conference.
Put together by my Melbourne-based industry colleague, Michael Specht, this one day event will look closely at the opportunities and risks faced by business in 2009 and the issues these businesses face in the current economic and technical climate. The day will see [...]
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It’s two weeks after the event, but here are my slides and notes from my presentation at Edge of the Web. Apologies for the delay.
To those for whom some of this looks familiar, it shares an amount of common content with my recent paper at the BTELL EA conference. The audiences were very different, so [...]
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Presented to the AGM of the Australian Graduate School of Entrepreneurship and for the product launch of IntranetManager.NET.
It was just lucky that two groups asked me to present on essentially the same content on consecutive days.
View SlideShare presentation. (tags: innovation socialmedia)
Just 10 or so years ago, we were arguing whether email was necessary for our [...]
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The (un)organisers of BarCamp Sydney have let me know that they are preparing for yet another festival of creativity to engage and excite the Australian tech and innovation community. Details below.
Date: 15 November 2008
Venue: UNSW Roundhouse
Time: 9:00AM-5:00PMpm (registration starts at 8:30AM)
Register: Do it yourself on the wiki
If you’ve never been to a BarCamp before, I [...]
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We work with government, private and NFP sectors and individuals on how to combine experience and service design, engagement, innovation, collaboration and social business to improve their organisations.
We're based in Canberra, Australia and travel a little too often.
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