Conversation. Collaboration. Community.
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The hype around social media continues unabated – business, marketing, government, NFPs; everyone is getting involved. But to my mind, we’re still somewhat missing the point. Making it a part of our lives in a way that avoids the hype and adds real benefit to our own lives and the lives of others will be [...]
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This is how you do a public service announcement. It’s a part of the Embrace This campaign.
They’ve extended to other social media as well, including Facebook.
It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love [...]
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I often struggle when asked to give my elevator pitch – there are so many things I think about and want to do. But it’s more than time I did it, so here goes nothing…
What’s acidlabs mean?
acidlabs is about ideas. With the name, I wanted to create something that attracted attention. That’s worked just fine, [...]
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I write a lot of words about the three tag words for acidlabs – Conversation. Collaboration. Community. – and what they mean in this world where Web 2.0, Enterprise 2.0, Knowledge Worker 2.0, Government 2.0 and all the other over-hyped PickHotTopicOfTheDay 2.0 subjects are discussed. It’s not often that I manage to get any of [...]
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This post is being published in Marketing Magazine’s 2009 Media Guide. I’m not sure when or if MM are publishing it online.
Over the years, I’ve probably dedicated somewhere in the low-mid six figures in words to the subjects that interest me:
user experience
social media
web strategy
knowledge work and the people that do it
Most of that writing has [...]
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Today I spoke at Social Media: A Recruitment Revolution, where I debated (kind of) Seek’s Jake Andrew on the subject Do you need a job board when you have social networking? The text below is the argument I put for my case (more or less).
The big news media. The music industry. Recruitment agencies. Job boards. [...]
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Lyndal Curtis’ commentary on the recent Media 140 conference in Sydney suggests she’s not done her homework. Despite admitting to being something of a geek, early adopter and rich social media user, she asks where we find the time and if we’re missing out on talking with big chunks of society.
Has she not connected the [...]
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I was interviewed for a piece in this month’s Research News from the Australian Market & Social Research Society entitled A research dilemma: Confidentiality breaches.
The piece explores the management of customer relationships when your information has been criticized and exposed online. In it, I express some views about how organisations ought to approach this sort [...]
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The presentation below is the slide deck from my opening keynote at yesterday’s AIS NSW ICT Integration Conference 2009: eConsumers or eProducers?
It went over very well. The teachers and other educators seemed enthused by my contribution to their event. A sound file, that I will sync with the slides, is coming.
The title, from the dedication [...]
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Yesterday morning, I received an email from a colleague who is the Chairman of a mid-sized organisation. I’ve been helping him build an understanding of social media and what relevance it might have for him. In that email, he asked me an especially pertinent question.
Is there any reason why the vast majority of executives you [...]
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