Posts tagged as:

marketing

Cluetrains, Conversations, Trust and Openness

February 20, 2010

in speaking

When you’re given just 20 minutes to cover the notion of the more open business models the proliferation of social networks encourage, there’s not a great deal of time to waffle. Hopefully I didn’t the other day, when I gave this talk to close off the speaker sessions at the Technology to Drive Growth workshop [...]

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How it’s done

February 4, 2010

in posts

This is how you do a public service announcement. It’s a part of the Embrace This campaign.

They’ve extended to other social media as well, including Facebook.
It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love [...]

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Social media strategy should be a long bet

December 7, 2009

in featured

This post is being published in Marketing Magazine’s 2009 Media Guide. I’m not sure when or if MM are publishing it online.
Over the years, I’ve probably dedicated somewhere in the low-mid six figures in words to the subjects that interest me:

user experience
social media
web strategy
knowledge work and the people that do it

Most of that writing has [...]

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Drawing the line on social media – a view from the real world

August 31, 2009

in posts

My views on social media – its power to connect and bring people closer, to empower participation, to give voice – are well known. Equally well known are my views on using social media as a marketing tool and that I consider many marketing efforts using social media to be shortsighted at best, rarely considering [...]

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Money lenders, temple, door

July 18, 2009

in posts

My friend, Kate Carruthers, has a great blog post up in which she draws the analogy between those touting social networks as the next great place to make money and the Bible story of Jesus and the money-changers. She says:
I hate this approach to social networks. To me they are community gathering places not centres [...]

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#2 in the B&T Marketing Blog rankings

June 12, 2009

in posts

Um… Wow… Thanks.
I’m more than a little stunned at being ranked the #2 marketing blog in Australia by leading industry magazine B&T.
To quote Sean Penn (who was riffing Sally Field in the first place):
You tolerate me. You really tolerate me!
It’s interesting, not least because it’s pretty much been an accident. And sometimes, I’m pretty leery [...]

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Is it brandjacking if you come in late and don’t ask nicely?

April 18, 2009

in posts

With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversation.
But the fact [...]

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Company or person? The Twitter dilemma…

February 13, 2009

in posts

… or, I’d say, not so much of a dilemma really.
This question arises time and again and many opinions have been put forth. A quick search on Google can find a dozen variants on the theme or more. Given I was asked by Tim Malone to explain my position when in retweeting Andrew Barnett I [...]

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Engage them

January 27, 2009

in asides

Clever look at the new age of marketing by European agency Scholz & Friends

While it does talk about engagement and a conversation, it doesn’t mention the principles behind success in all of this. Openness, honesty, clarity, respect for the (former) audience – those in Cluetrain.

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A Digital Perspective

January 23, 2009

in featured

Jye Smith very kindly asked me to contribute to his A Digital Perspective series, where he’s been asking some very smart folks in the Australian digital industry to talk about what they do and where they see the world moving. I’m humbled to have been asked and consider the voices already published to be some [...]

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