The Archives
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02.01.07Preventing death by PowerPointMost of us have had to sit through one of those terrible "death by PowerPoint" sessions where the speaker has a gazillion slides, all covered in tiny text, garish and irrelevant animation and dumb transitions. I'm as guilty as the next guy - I've presented some shockers, and I'm a sucker for the sexy transitions in Keynote! About 10 minutes in, we realise we've wasted our time being here and would rather be popping our eyeballs from their sockets with a teaspoon. Fear not! Two of the greatest marketing minds on earth, Guy Kawasaki and Seth Godin have come ...
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01.08.07Would your customers buy your company/product t-shirt?Yes? No? Maybe... It's one of the factors that Seth Godin notes in his article in the Guardian as defining a remarkable (in the Purple Cow sense) thing (person, company, product, etc.):1. Understand the urgency of the situation. Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. 2. Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers. 3. Being noticed is not the ...
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12.08.06Instigators, navigators, rabble rousers and innovatorsOne of my heroes, Seth Godin, hits the nail on the head today with his latest blog post. In today's business world, what we need isn't checklist-bound followers of strict, inflexible procedure. What we truly need is those who fail dismally at procedure - those whose maverick outlook and mindset changes the rules with every new task! I can but try to be so.
