Is it generational or situational?
posts | (3)
My friend, Nathanael (good little connected Gen Yer that he is), tweeted the following gem this morning:
Why Gen Y Is Going to Change the Web (I ticked all the boxes :-) http://tinyurl.com/57brbb #
The link points to this post on the very excellent ReadWriteWeb.
It's a good read, discussing many of the attributes we see as common amongst those tagged as Gen Y - digitally native, non-TV watching multimedia consuming, media savvy/anti-advertising, interested in real work-life balance, socially aware. But as someone who is solidly early Gen X (I'm a 1968 baby), I exhibit every one of these traits particularly ...