The Archives
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03.19.08Real commitment or lipstick on a pig?I've discussed Web 2.0 at length in its various forms on this site, but it looks like, with awareness of the phenomenon growing in business, many of our (by which I mean you and me) clients are interested in having "a Web 2.0 site". Trouble is, I don't think many of them understand just what that means, and I also think that from a consulting perspective, some of us are failing to transfer that knowledge to them. Let's start by not laying blame. Web 2.0 is hard to explain. Here's what I'm seeing. Many sites out there are getting makeovers that ...
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01.03.08How acidlabs worksI can't and won't try to give you all the answers. Unlike big consulting companies, I don't give you a cookie cutter solution to your (and apparently everyone else's) problems. What I will give you is my time and commitment so that you get a great outcome to fit your specific need. I absolutely expect you to do the same in return - committing your time, resources and energy to completing and delivering the projects we work on together and making decisions in a timely way. Manifesto I care about your business, your problems and the solutions to them. I care ...
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08.28.07Your online voiceIndustry colleague, Nick Hodge of Microsoft mentioned me a couple of times last week in a talk he gave to the NSW chapter of the Australian Institute of Management. He recommended me as a good source for information on Web 2.0 (particularly in business) in Australia. I was pretty chuffed about this, as I have a lot of respect for Nick. A follow-up post on Nick's blog posed some questions arising from the talk, including this one from an audience member, Susan Dyster: You discussed the need for an authentic voice when engaging with others online as well as the ...
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08.18.07Engagement requirementsOver at /Message, Stowe Boyd has posted two rules he sees as critical for the kind of work he and I do - that of advising and assisting organisations with their social computing strategies (among several other things in a similar vein). Having had some disappointing experiences of late, Stowe has two rules, that I have to say I agree with wholeheartedly: Spend at least a full day with all the principals before taking aboard a new client, and head off vision problems at the start. If your clients don't take the majority of your advice, you should walk away. If ...
