When you’re given just 20 minutes to cover the notion of the more open business models the proliferation of social networks encourage, there’s not a great deal of time to waffle. Hopefully I didn’t the other day, when I gave this talk to close off the speaker sessions at the Technology to Drive Growth workshop [...]
February 10, 2010
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Next Thursday, I’m speaking at the Technology to Drive Growth workshop at the National Growth Summit conference in Sydney.
I’ll be doing a short presentation entitled Cluetrains, Conversations, Trust and Openness that I hope will open some eyes to the opportunities businesses can realise if they deal with their customers and stakeholders as their principal concern [...]
February 9, 2010
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The hype around social media continues unabated – business, marketing, government, NFPs; everyone is getting involved. But to my mind, we’re still somewhat missing the point. Making it a part of our lives in a way that avoids the hype and adds real benefit to our own lives and the lives of others will be [...]
January 27, 2010
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Image by trib via Flickr
On Monday this week, IBM flew me to the Australian Open for a day at the tennis and a behind the scenes view of the technology they provide to this and other events in their role as the key technology provider. It was all done under the aegis of my being [...]
When we’re designing products, applications and services, we always bang on about how important it is to consider the customer, or user (I’m going to use those terms interchangeably in this post). But just how much do we really consider them? And how often do we compromise in favor of some product or business limitation?
While [...]
December 3, 2009
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Today I spoke at Social Media: A Recruitment Revolution, where I debated (kind of) Seek’s Jake Andrew on the subject Do you need a job board when you have social networking? The text below is the argument I put for my case (more or less).
The big news media. The music industry. Recruitment agencies. Job boards. [...]
I was interviewed for a piece in this month’s Research News from the Australian Market & Social Research Society entitled A research dilemma: Confidentiality breaches.
The piece explores the management of customer relationships when your information has been criticized and exposed online. In it, I express some views about how organisations ought to approach this sort [...]