Conversation. Collaboration. Community.
This morning, Telstra announced the 25 reviewers in it’s HTC Social Review competition. I feel pretty lucky to be one of them. I’m in there with 24 other people who I’m pretty confident will give these devices a solid workout and provide great feedback. While we’re all obviously technically adept, somewhat geeky and active on [...]
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I’m attending TED@PalmSprings for the next few days. I believe it will be quite the adventure – inspiring, exciting, mind-blowing. I’ve already had the privilege of running into a few interesting people, purely by chance and the power of Twitter. Having Dinner with Chel, Bristol, Matt and Andy was a great deal of serendipitous fun. [...]
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Clever look at the new age of marketing by European agency Scholz & Friends While it does talk about engagement and a conversation, it doesn’t mention the principles behind success in all of this. Openness, honesty, clarity, respect for the (former) audience – those in Cluetrain.
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This week’s discoveries. Click through and enjoy. The Phenomenon of Retweeting: A Deep Analysis | Pistachio A long, hard look at the phenomenon of the retweet. Good stuff! Rating: ★ ★ ★ ★ ★ Tags: twitter, community FT.com / UK – The new corporate firefighters FT looks at the arrival of the senior social media [...]
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It’s both humbling and a little terrifying that I’ve been ranked so highly in the Australian Marketing Pioneer Blogs list. The company I’m in is a group I highly respect and being included both makes me feel I have a lot of expectation to live up to and that I need to try harder. In [...]
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Apropos of absolutely nothing, this needs to be shared. It’s very funny. Enjoy. Star Wars: Retold (by someone who hasn’t seen it) from Joe Nicolosi on Vimeo. You should really click through and read both the explanation and the comments. They’re worth it.
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This week’s discoveries. Click through and enjoy. Social Media Is Not a Plug-In | Marketing Profs Daily Fix Blog Failing to treat social media inclusion in marketing or other activities in a holistic way is risky. Amber Naslund explains why the “just add it on approach” is full of FAIL. Rating: ★ ★ ★ ★ [...]
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This week’s discoveries. Click through and enjoy. Survey: Automated “Direct Messages” | Pistachio Laura Fitton looks at some survey results around automated DMing on Twitter. Interesting and it validates my (totally unscientific) gut feel that they are bad. Rating: ★ ★ ★ ★ ★ Tags: twitter, marketing, branding 24 ways: Contract Killer I think that [...]
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