Apple’s keynote pre-​​roll from the 2013 WWDC.

The lan­guage in this video speaks pow­er­fully to the designer in me. If design isn’t to appeal to people’s hearts as well as their heads, if we’re not design­ing to make a dif­fer­ence in the world, and if we’re not design­ing to cre­ate some­thing good, then what the hell are we design­ing for?