While I cer­tainly empathise with Stil’s incan­des­cence over this, there’s a sim­ple set of assump­tions from a customer/​user expe­ri­ence basis all the “Stil is an idiot” clown pack aren’t getting.

It sim­ply doesn’t mat­ter whether he/​you/​I pay for a ser­vice or not, if it’s offered up out there in the wild on a basis that it includes a wide user base and geog­ra­phy, it should meet or exceed the expec­ta­tions of the user in its flex­i­bil­ity and capability.

It’s com­pletely rea­son­able to expect, for exam­ple, that name fields should not only not ask for First Name and Last Name (rather it should be Given Name and Fam­ily Name to allow for cul­tural and lan­guage vari­ants), but that they should also allow for mononyms (a sin­gle name, com­mon in cer­tain cul­tures) and pseu­do­nyms (which many of us use online).

For exam­ple, I’m widely known as “trib”. Its ety­mol­ogy is largely lost in the mists of time, but it’s used by my fam­ily, friends, col­leagues and at least one Sen­a­tor. Should I choose, why shouldn’t I be per­mit­ted to use it, so long as it can be tied, in a pri­vate exchange between a ser­vice provider and me, to a ver­i­fi­able identity?

Google’s blind insis­tence in the case of Google+ that names not only be in a stan­dard Eng­lish form, thus fail­ing legally monony­mous folk like Stil, but that they also not be pseu­do­ny­mous treads a line that fails to pro­tect any num­ber of peo­ple who con­duct their per­fectly legit­i­mate online lives behind an alter-​​identity, for a wide-​​ranging set of rea­sons that have more than ade­quately been dis­cussed, at length, else­where (may I take the lib­erty of point­ing folk at danah boyd’s post on the mat­ter). Beyond that, it fails any num­ber of rea­son­able user expe­ri­ence expec­ta­tions that, as an appli­ca­tion, Google+ be flex­i­ble enough to deal with its not insignif­i­cant user base, no mat­ter how their name is formed.