Conversation. Collaboration. Community.
This is how you do a public service announcement. It’s a part of the Embrace This campaign.
They’ve extended to other social media as well, including Facebook.
It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love to know the evolution of this.
Well done Sussex Safer Roads.
Tagged as: facebook, marketing, social media
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Stephen Collins has run acidlabs since early 2007.
acidlabs works with government, private and NFP sectors and individuals on how to combine experience and service design, engagement, innovation, collaboration and social business to improve their organisations.
Stephen and acidlabs are based in Canberra, Australia.
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