Conversation. Collaboration. Community.
This is how you do a public service announcement. It’s a part of the Embrace This campaign.
They’ve extended to other social media as well, including Facebook.
It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love to know the evolution of this.
Well done Sussex Safer Roads.
Tagged as: facebook, marketing, social media
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