Social media strategy should be a long bet

This post is being pub­lished in Mar­ket­ing Mag­a­zine’s 2009 Media Guide. I’m not sure when or if MM are pub­lish­ing it online. Over the years, I’ve prob­a­bly ded­i­cated some­where in the low-​​​​mid six fig­ures in words to the sub­jects that inter­est me: user expe­ri­ence social media web strat­egy knowl­edge work and the peo­ple that do it Most […]