I’m sure many of you will have seen the video above (from the smart folks at Social­nomics). I like it a lot.

But you know what? We’re too focused on the rev­o­lu­tion and not on the rev­o­lu­tion­ar­ies.

The hype is a fad. Espe­cially the mar­ket­ing hype. We’re (well, a lot of us, any­way) all still excited about the tech­no­log­i­cal whiz-​​bangery and the oppor­tu­nity to make money.

Me? I’m with Clay Shirky on this — the tech­nol­ogy gets inter­est­ing when it gets bor­ing. At that point, we can start focussing on what we’re doing and with who. What we can cre­ate. Who we can make some­thing great with. How we can actu­ally change the world for the better.

At the moment, it seems most of the buzz is about what we’re doing, with what and how it’s going to make us all so much money. Wrong focus.

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