Not the way I would have put it, and not much to show for a 30 minute phone interview that dug quite deep, but The Australian’s Lara Sinclair has done a decent look at brand monitoring being done by Australian companies online. I get a couple of nice quotes: The burgeoning ranks of social media specialists […]
The Social Network — more Kiwi media
As part of my recent cross-Tasman jaunt to Auckland, there was also an evening event held by Network PR for the Kiwi media. It even got coverage on 3News’ business program. Attended by around 80 media types (new and heritage), Julie Starr and I gave (very) short talks on our views on the nature of […]
The conversation has rules
This post was originally published at ABC Unleashed. There is an undeniable growing interest among Australian businesses in the potential for social media tools to fill a role in marketing, client service and business improvement. The publication by Telstra of their staff “guardrails” — a set of rules of engagement for staff when using social media — is the […]
Talking social media in NZ
As part of my quick trip to New Zealand to speak to clients of Network PR, I appeared on the NZ version of Sunrise and the breakfast radio show, Radio Wammo, on KiwiFM. Yes, the inevitable Twitter focus was there, but the hosts asked questions that were well-researched and business focussed. Given the current obsession […]
Telstra’s guardrails — smart move
Today, Telstra have publicly published their social media guardrails for staff. While these aren’t the first (sorry, Dan Oakes at the SMH, you got that one wrong) corporate guidelines on social media for an Australian company (I’ve helped with a few), they are certainly the biggest company to make them public. Telstra Group Managing Director […]
Is it brandjacking if you come in late and don’t ask nicely?
With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversation. But the […]
You asked for my feedback — Paxus JobSeeker Survey
It’s a common opinion amongst the people I speak to, that the recruiting industry has a long way to come to improve its performance. Too much, this industry relies on outdated practices that fail to treat candiates as people and to establish a real relationship with them. So, today, when I received an email asking me […]
For the Kiwis — acidlabs at Network PR
This will be relevant for my NZ-based readers mostly, but is interesting nonetheless. Network PR, based in Auckland, Wellington and Sydney, have invited me over to run a workshop for their clients and an evening open chat about the value of social networking and social media, particularly for the PR world. We’ll be running a […]