Engage them

Clever look at the new age of marketing by European agency Scholz & Friends

While it does talk about engagement and a conversation, it doesn’t mention the principles behind success in all of this. Openness, honesty, clarity, respect for the (former) audience – those in Cluetrain.

Related posts

• Company or person? The Twitter dilemma… (33)
• Is it brandjacking if you come in late and don’t ask nicely? (3)
• Work (0)
• Why are we even arguing about this? (8)
• What will the future of media look like? (15)

Tagged as: conversation, engagement, marketing, pr