This week’s discoveries. Click through and enjoy.
Social Media Is Not a Plug-In | Marketing Profs Daily Fix Blog
Failing to treat social media inclusion in marketing or other activities in a holistic way is risky. Amber Naslund explains why the “just add it on approach” is full of FAIL.
Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media (UPDATED)
If you can’t find a case study on social media use here that’s relevant to your clients, you’re not looking hard enough.
Superlist of What NOT To Do In Social Media (UPDATED)
And the counterpunch. A list of What NOT To Do In Social Media and the reasons why. Now you can logically and coolly knock down the bad ideas.
Pew Internet: Future of the Internet
The latest Pew report.
Survey: Majority want direct communication with brands – Society for Word of Mouth
Not talking directly *with* your clients and customers? Why not. This survey suggests you need to be.
Twitter’s not a site, it’s a protocol | Bitcurrent
Alistair Carroll takes a really interesting look at Twitter and its potential.
The FASTForward Blog » Research on the Use of Social Software in the Workplace from IBM: Enterprise 2.0 Blog: News, Coverage, and Commentary
Quick analysis by Bill Ives of some important internal research from IBM on the value creation of business social networks.
