Comments on: Branding problem or language problem? http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/ Conversation. Collaboration. Community. Sat, 06 Mar 2010 02:35:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gavin Heaton http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-18200 Gavin Heaton Sun, 11 Jan 2009 21:21:13 +0000 http://www.acidlabs.org/?p=1314#comment-18200 I also find that sometimes you just need to show people how it works. Interestingly enough, once it becomes hands-on, people will start to find the way that they want/need to work with it. Goes for Facebook, Twitter and yes, LinkedIn. I also find that sometimes you just need to show people how it works. Interestingly enough, once it becomes hands-on, people will start to find the way that they want/need to work with it. Goes for Facebook, Twitter and yes, LinkedIn.

]]> By: Stephen Collins http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-17941 Stephen Collins Thu, 08 Jan 2009 21:16:20 +0000 http://www.acidlabs.org/?p=1314#comment-17941 I'm not surprised at all at that list. Sometimes, using these terms is unavoidable. But let's all agree not to saturate, and to think about <em>who we're speaking with</em> (not to or at) before we say anything. I’m not surprised at all at that list. Sometimes, using these terms is unavoidable. But let’s all agree not to saturate, and to think about who we’re speaking with (not to or at) before we say anything.

]]> By: Dirk Singer http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-17940 Dirk Singer Thu, 08 Jan 2009 21:03:52 +0000 http://www.acidlabs.org/?p=1314#comment-17940 excellent post, and when it comes to talking about it in their and our language, web 2.0 is now the most hated buzzword among marketers: http://www.thisisherd.com/2009/01/how-to-get-non-techie-marketers-back-up.html excellent post, and when it comes to talking about it in their and our language, web 2.0 is now the most hated buzzword among marketers:

http://www.thisisherd.com/2009/01/how-to-get-non-techie-marketers-back-up.html

]]> By: Goodlinx - what Australia’s media and marketing bloggers are talking about today « mUmBRELLA http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-17907 Goodlinx - what Australia’s media and marketing bloggers are talking about today « mUmBRELLA Thu, 08 Jan 2009 05:58:58 +0000 http://www.acidlabs.org/?p=1314#comment-17907 [...] Stephen Collins of Acidlabs: “Those of us who understand social media and how it works are so excited by the [...] [...] Stephen Collins of Acidlabs: “Those of us who understand social media and how it works are so excited by the [...]

]]> By: AmandaBC http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-17904 AmandaBC Thu, 08 Jan 2009 04:40:20 +0000 http://www.acidlabs.org/?p=1314#comment-17904 Hi Stephen I've been saying the same thing for years about the warm'n'fuzzies associated with PR: if we can't talk about it in terms that the bean-counters understand and value, they'll never understand and value our work. I figured it out (to a limited extent only, and I'm definitely no expert) using the good old Balanced Scorecard, back when I was at NRMA years ago. I look to measurement experts like Angela Sinickas and Katie Paine (@kdpaine) for guidance on tying 'new' or 'scary' or 'soft' activities to the 'hard' business targets. Just some thoughts... Hi Stephen
I’ve been saying the same thing for years about the warm’n'fuzzies associated with PR: if we can’t talk about it in terms that the bean-counters understand and value, they’ll never understand and value our work.

I figured it out (to a limited extent only, and I’m definitely no expert) using the good old Balanced Scorecard, back when I was at NRMA years ago.

I look to measurement experts like Angela Sinickas and Katie Paine (@kdpaine) for guidance on tying ‘new’ or ’scary’ or ’soft’ activities to the ‘hard’ business targets.

Just some thoughts…

]]> By: Social media has a branding problem. | Uneven Distribution. http://www.acidlabs.org/2009/01/08/branding-problem-or-language-problem/comment-page-1/#comment-17900 Social media has a branding problem. | Uneven Distribution. Thu, 08 Jan 2009 04:03:41 +0000 http://www.acidlabs.org/?p=1314#comment-17900 [...] Julian Cole is abstaining from using the term ’social media’. Stephen Collins has also posted a reply to this one, arguing (correctly in my opinion) that it’s also problem of language. leave a [...] [...] Julian Cole is abstaining from using the term ’social media’. Stephen Collins has also posted a reply to this one, arguing (correctly in my opinion) that it’s also problem of language. leave a [...]

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