Clever look at the new age of marketing by European agency Scholz & Friends While it does talk about engagement and a conversation, it doesn’t mention the principles behind success in all of this. Openness, honesty, clarity, respect for the (former) audience — those in Cluetrain.
This Week’s Links on Ma.gnolia
This week’s discoveries. Click through and enjoy. The Phenomenon of Retweeting: A Deep Analysis | Pistachio A long, hard look at the phenomenon of the retweet. Good stuff! Rating: ★ ★ ★ ★ ★ Tags: twitter, community FT.com / UK — The new corporate firefighters FT looks at the arrival of the senior social media rep in several big […]
Wire your cause
This is a guest post for my friend, Jasmin Tragas, at Wonderwebby. I’m publishing it here for my records and for those of you that might like to read it and don’t know Jas. The ability to activate support by those in need or those wanting to help out those in need has never been more […]
A Digital Perspective
Jye Smith very kindly asked me to contribute to his A Digital Perspective series, where he’s been asking some very smart folks in the Australian digital industry to talk about what they do and where they see the world moving. I’m humbled to have been asked and consider the voices already published to be some […]
A lot to live up to
It’s both humbling and a little terrifying that I’ve been ranked so highly in the Australian Marketing Pioneer Blogs list. The company I’m in is a group I highly respect and being included both makes me feel I have a lot of expectation to live up to and that I need to try harder. In […]
Naked conversations… or not so much
As with everything, there are right ways and wrong ways to go about things. Naked Communications’ latest campaign — the social media driven lost jacket affair for Australian fashion label, Witchery, is one of those things. Great concept, but really not there on the execution. I’ll explain why in a moment. The campaign has already seen some […]
Star Wars Trilogy as told by someone who has not seen it
Apropos of absolutely nothing, this needs to be shared. It’s very funny. Enjoy. Star Wars: Retold (by someone who hasn’t seen it) from Joe Nicolosi on Vimeo. You should really click through and read both the explanation and the comments. They’re worth it.
Quoted in ZDNet article on Australian Twitter growth
The title says it all. You can read Renai LeMay’s article here.
Horses for courses — which social media tools?
Given I rate a mention in Tom Reynolds’ latest post, I figure I should contribute back. Tom opens with this: “Of late I’ve noticed a strangely snobbish and superior attitude emerging amongst so called social media experts (I hasten to add most are in fact genuine social media experts!) towards Facebook. Sure, they love their twitter […]
Social Media Club Canberra launches
This Friday, the first ever Social Media Club Canberra breakfast will be held. As a member of SMC, I’ve been keen to make something happen in my town and it looks like we’re really getting started with this event. It’s very lightweight — bring yourself, bring a friend and user pays — but it’s a chance for anyone in Canberra […]
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