This week’s discoveries. Click through and enjoy.

JP Rangaswami explains why, in an age where co-creation with the customer is a driving force for change, choice, openness and consideration are key factors.
Rating: ★ ★ ★ ★ ★
Tags: innovation, creativity

Personal brand is the big buzz, but here’s Tom Peters explaining the power and criticality of personal brand 10 years ago in Fast Company magazine. Time to wake up and smell the coffee, people!
Rating: ★ ★ ★ ★ ★
Tags: business, marketing, leadership, personal brand

David Armano explains the importance of a conversation (not push messages) with your user or consumer community. And to understand where, what and how they engage in those conversations.
Rating: ★ ★ ★ ★ ★
Tags: business, social networking, social media, innovation, marketing, conversation

Clever social game! Let’s play!
Rating: ★ ★ ★ ★ ★
Tags: community, social capital

Interesting look at corporate Twitter use by Hill & Knowlton’s Niall Cook. Good stuff and well worth reading.
Rating: ★ ★ ★ ★ ★
Tags: twitter, business, collaboration, conversation, social media

Great piece from Fast Company on female leaders in Web 2.0. I can think of a few others I’d add to this list, but it’s totally worth reading!
Rating: ★ ★ ★ ★ ★
Tags: business, web 2.0, social media

Nice web comic that explains how Akoha works.
Rating: ★ ★ ★ ★ ★
Tags: social capital

I’m not a person of faith, but I am a person who believes in something as powerful as the Charter for Compassion. Believe. Participate. I will.
Rating: ★ ★ ★ ★ ★
Tags: religion, collaboration, community, ted, activism
View all my bookmarks on Ma.gnolia