That title is an obscure Sesame Street ref­er­ence to the sketch in the video below.

It’s always been one of my favorites. And the mes­sage holds true today. In work and in life, we need to turn to experts or those skilled where we are not in order to achieve our best pos­si­ble out­comes. It’s about hav­ing a con­ver­sa­tion, col­lab­o­rat­ing and form­ing a com­mu­nity. Which is the very mes­sage I have sought to drive in my con­tri­bu­tion to Age of Con­ver­sa­tion 2: Why don’t they get it?

There’s no bet­ter time than now to take up the chal­lenge of being the evan­ge­list for change in your organ­i­sa­tion. You need to enable con­ver­sa­tion, col­lab­o­ra­tion and com­mu­nity. It takes some nerve, though. You have to think dif­fer­ent and act dif­fer­ent. You need per­sis­tence. And you need to stand up to the naysay­ers and the resisters, putting your rep­u­ta­tion and maybe your job on the line as you push through and intro­duce some­thing stronger and bet­ter. Some­thing excit­ing and engaging.

AoC2 goes on sale at 8:00AM, Wednes­day, Octo­ber 29 and will be avail­able from Lulu.

aoc2.jpg

As with last year’s first edi­tion, pro­ceeds go to char­ity and every­one has given of their time freely to make this great coop­er­a­tive effort hap­pen. Here’s the con­trib­u­tor list:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jus­sel, Andrew Odom, Andy Nul­man, Andy Ser­novitz, Andy Whit­lock, Angela Maiers, Ann Han­d­ley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Car­roll, Becky McCray, Bernie Schef­fler, Bill Gam­mell, Bob LeDrew, Brad Shorr, Bran­don Mur­phy, Branislav Peric, Brent Dixon, Brett Mac­far­lane, Brian Reich, C.C. Chap­man, Cam Beck, Casper Willer, Cath­leen Rit­tereiser, Cathryn Hru­dicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wil­son, Christina Ker­ley (CK), C.B. Whit­te­more, Chris Brown, Con­nie Bensen, Con­nie Reece, Corentin Monot, Craig Wil­son, Daniel Honig­man, Dan Schaw­bel, Dan Sit­ter, Daria Radota Ras­mussen, Dar­ren Her­man, Dave Davi­son, David Armano, David Berkowitz, David Koop­mans, David Meer­man Scott, David Peth­er­ick, David Reich, David Wein­feld, David Zinger, Deanna Gern­ert, Deb­o­rah Brown, Den­nis Price, Der­rick Kwa, Dino Demopou­los, Doug Haslam, Doug Meacham, Doug Mitchell, Dou­glas Hanna, Dou­glas Karr, Drew McLel­lan, Duane Brown, Dustin Jacob­sen, Dylan Viner, Ed Brene­gar, Ed Cot­ton, Efrain Men­di­cuti, Ellen Weber, Eric Peter­son, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fer­nanda Romano, Fran­cis Ander­son, Gareth Kay, Gary Cohen, Gau­rav Mishra, Gavin Heaton, Geert Desager, George Jenk­ins, G.L. Hoff­man, Gianan­drea Fac­chini, Gor­don White­head, Greg Verdino, Gre­tel Going & Kathryn Flem­ing, Hil­lel Coop­er­man, Hugh Weber, J. Erik Pot­ter, James Gordon-​​Macintosh, Jamey Shiels, Jas­min Tra­gas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wal­lace, Jen­nifer War­wick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jes­sica Hagy, Joanna Young, Joe Pulizzi, John Her­ring­ton, John Moore, John Rosen, John Todor, Jon Burg, Jon Swan­son, Jonathan Trenn, Jor­dan Behan, Julie Fleis­cher, Justin Fos­ter, Karl Tur­ley, Kate Trgo­vac, Katie Chat­field, Katie Kon­rath, Kenny Lauer, Keri Wil­len­borg, Kevin Jes­sop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Man­ning, Luc Debaisieux, Mario Vel­landi, Mark Blair, Mark Earls, Mark Goren, Mark Han­cock, Mark Lewis, Mark McGuin­ness, Matt Dick­man, Matt J. McDon­ald, Matt Moore, Michael Karn­janaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike San­sone, Mitch Joel, Neil Perkin, Net­tie Hart­sock, Nick Rice, Olek­sandr Sko­rokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isak­son, Paul McE­nany, Paul Tedesco, Paul Williams, Pet Camp­bell, Pete Deutschman, Peter Cor­bett, Phil Ger­byshak, Phil Lewis, Phil Soden, Piet Wulle­man, Rachel Steiner, Sreeraj Menon, Regi­nald Adkins, Richard Hunt­ing­ton, Rishi Desai, Robert Hruzek, Roberta Rosen­berg, Robyn McMas­ter, Roger von Oech, Rohit Bhar­gava, Ron Shevlin, Ryan Bar­rett, Ryan Karpe­les, Ryan Ras­mussen, Sam Huleatt, Sandy Ren­shaw, Scott Good­son, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scar­bor­ough, Sheryl Stead­man, Simon Payn, Sonia Simone, Spike Jones, Stan­ley John­son, Stephen Collins, Stephen Lan­dau, Stephen Smith, Steve Ban­nis­ter, Steve Hardy, Steve Por­ti­gal, Steve Roesler, Steven Ver­bruggen, Steve Woodruff, Sue Edwor­thy, Susan Bird, Susan Gunelius, Susan Hey­wood, Tammy Lenski, Ter­rell Meek, Thomas Clif­ford, Thomas Knoll, Tim Brunelle, Tim Con­nor, Tim Jack­son, Tim Man­nveille, Tim Tyler, Tim­o­thy John­son, Tinu Abayomi-​​Paul, Toby Bloomberg, Todd Andr­lik, Troy Rut­ter, Troy Wor­man, Uwe Hook, Vale­ria Mal­toni, Van­dana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buck­hanan, William Azaroff, Yves Van Landeghem

That’s a lot of Shirley!