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	<title>Comments on: Oops&#8230; Another big brand slips up on social media</title>
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	<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/</link>
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		<title>By: Stephen Collins</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-20605</link>
		<dc:creator>Stephen Collins</dc:creator>
		<pubDate>Thu, 22 Jan 2009 23:38:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-20605</guid>
		<description>Ivy, I agree completely. And the mini-cyclone this week over the campaign for Witchery by Naked Comms is just another example. Great idea, arguably flawed execution (depending on your perspective on openness and honesty in social media).</description>
		<content:encoded><![CDATA[<p>Ivy, I agree completely. And the mini-cyclone this week over the campaign for Witchery by Naked Comms is just another example. Great idea, arguably flawed execution (depending on your perspective on openness and honesty in social media).</p>
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		<title>By: Ivy clark</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-20604</link>
		<dc:creator>Ivy clark</dc:creator>
		<pubDate>Thu, 22 Jan 2009 23:34:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-20604</guid>
		<description>It&#039;s easy for those of us aware of the risks and possibilities to criticize NAB or any other companies that have tripped into the same trap, but the trouble is Corporates don&#039;t keep abreast of online and social media developments and tend to rely on their marketing/advertising agencies to advise them. This is good if the agencies have the domain knowledge and are not just trying to make a quick deal.  Awareness has to spread beyond the web and social networking community. And until that happens, mishaps like NAB&#039;s will still occur.</description>
		<content:encoded><![CDATA[<p>It&#8217;s easy for those of us aware of the risks and possibilities to criticize NAB or any other companies that have tripped into the same trap, but the trouble is Corporates don&#8217;t keep abreast of online and social media developments and tend to rely on their marketing/advertising agencies to advise them. This is good if the agencies have the domain knowledge and are not just trying to make a quick deal.  Awareness has to spread beyond the web and social networking community. And until that happens, mishaps like NAB&#8217;s will still occur.</p>
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		<title>By: Ubank slipup - zumio</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16485</link>
		<dc:creator>Ubank slipup - zumio</dc:creator>
		<pubDate>Tue, 21 Oct 2008 08:09:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16485</guid>
		<description>[...] to post my thoughts on a recent slip up (putting it politely) by NAB&#8217;s Ubank - but Laurel and Stephen and John sum it up [...]</description>
		<content:encoded><![CDATA[<p>[...] to post my thoughts on a recent slip up (putting it politely) by NAB&#8217;s Ubank &#8211; but Laurel and Stephen and John sum it up [...]</p>
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		<title>By: Embracing failure &#124; NPSC Blog</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16462</link>
		<dc:creator>Embracing failure &#124; NPSC Blog</dc:creator>
		<pubDate>Sun, 19 Oct 2008 08:17:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16462</guid>
		<description>[...] let&#8217;s be realistic about the social media element of the Review. It failed. Not a National Australia Bank sort of epic fail, but &#8211; in terms of providing a transparent forum for people to contribute [...]</description>
		<content:encoded><![CDATA[<p>[...] let&#8217;s be realistic about the social media element of the Review. It failed. Not a National Australia Bank sort of epic fail, but &ndash; in terms of providing a transparent forum for people to contribute [...]</p>
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		<title>By: Social media star killed the banking experiment &#171; Beyond Digital Media</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16436</link>
		<dc:creator>Social media star killed the banking experiment &#171; Beyond Digital Media</dc:creator>
		<pubDate>Fri, 17 Oct 2008 09:00:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16436</guid>
		<description>[...] perspective. The commentary and discussion from social media experts Gavin Heaton and Stephen Collins that follows the post are interesting reading. Here is the first paragraph, click for the rest of [...]</description>
		<content:encoded><![CDATA[<p>[...] perspective. The commentary and discussion from social media experts Gavin Heaton and Stephen Collins that follows the post are interesting reading. Here is the first paragraph, click for the rest of [...]</p>
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		<title>By: Just be upfront! &#171; From the Tram</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16408</link>
		<dc:creator>Just be upfront! &#171; From the Tram</dc:creator>
		<pubDate>Tue, 14 Oct 2008 22:16:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16408</guid>
		<description>[...] transparent than that! Just have at NAB&#8217;s efforts to see how it can go wrong! (Hat tip to Steve Collins for the link). Why not just say &#8216;Hey Mick, we have a platform we think is really great, do [...]</description>
		<content:encoded><![CDATA[<p>[...] transparent than that! Just have at NAB&#8217;s efforts to see how it can go wrong! (Hat tip to Steve Collins for the link). Why not just say &#8216;Hey Mick, we have a platform we think is really great, do [...]</p>
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		<title>By: FakeFrankatNAB</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16406</link>
		<dc:creator>FakeFrankatNAB</dc:creator>
		<pubDate>Tue, 14 Oct 2008 21:10:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16406</guid>
		<description>Finding good advice is harder than you think. Everyone I speak with is happy to kiss my ass if it means a juicier contract. Money talks, baby, but you are telling me I shouldn&#039;t listen? I am going to have to read between the lines.</description>
		<content:encoded><![CDATA[<p>Finding good advice is harder than you think. Everyone I speak with is happy to kiss my ass if it means a juicier contract. Money talks, baby, but you are telling me I shouldn&#8217;t listen? I am going to have to read between the lines.</p>
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		<title>By: Carlee Potter</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16404</link>
		<dc:creator>Carlee Potter</dc:creator>
		<pubDate>Tue, 14 Oct 2008 14:27:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16404</guid>
		<description>Hey @trib, glad I came here for your p.o.v regarding NAB&#039;s &#039;misunderstanding of social media marketing&#039;. Particularly due to this reference you made: &quot;Big (or any) brand beware! It’s critical you talk to someone who understands this stuff.&quot; 
It&#039;s quite late, and I&#039;m tired, so I hope you don&#039;t mind a cut &#039;n paste of the comment I left at Cheryl&#039;s brilliantly crafted molt:n blog post, which (as of this very second) is still awaiting moderation: 

FROM MOLT:N COMMENTS: 
I would like to DOB MYSELF IN AS A FAKE EMAIL COMMENTER. View the shameful truth right here: http://tinyurl.com/54239e
Everybody… Emma Shein does not exist, and I’ve even used “Ms Shein” to try and fuel the conversation at my Facebook Group; built to promote snobs.com.au. BECAUSE… I was “just trying to get the conversation going”.
I’m openly admitting this here because I (personally) would never fake-comment for purposes of financial gain, self-promotion, fraud, or otherwise… [sudden thought occurrence; OMG. I hope creating a fake Facebook identity, ie. &quot;Emma Shein&quot; doesn&#039;t count for fraud, does it!?]
I sincerely hope not, but the possible crime I’ve committed only helps to reinforce the point of this comment (yes, I do have a point).
Since the recent launch of my online magazine I now (proudly) consider myself part of the social media/network community and, like anyone else publishing whatever they’re passionate about online - inspiring interaction is key. And often the only way to do that (initially) is via demonstration; hence “Emma Shein” and “hopefulcustomer”.
When I speak with potential readers or banner-ad clients who are total interweb virgins; I often encourage them to be a little crafty &amp; get their friends/contacts to make comment below something I’ve posted at SNOBS, which can double as *subtle* promotion for their business/product/service.
Clearly this is not putting any money in my pocket; I’m just trying to teach newcomers how to take advantage of digital media so they’ll get onboard, and get excited about the prospects like I did and… yes, hopefully then they’ll tell their friends - my traffic will increase - and it WILL result in money in moi pocket! Yeah - hopefully!
SO HERE IS MY POINT: It doesn’t take long for (even the most pure of) internet virgins to cotton onto this cool, free, concept of comment-for-promotion. You may try to teach newcomers that it’s about (honestly) promoting your skills and experience to gain trust and reach a wider audience but if they’re digital-savvy enough to realise that - many will also quickly become “a Frank”.
Call me cynical, but I believe everyone has a little ‘greed’ and ‘cheat’ programmed into them, and might slip up in this way if they’re not aware of stuff like the importance of sending a FAKE “post from *outside* their own network” [when I say &#039;importance&#039; I do not condone, I&#039;m just referring to a comment made in original molt:n post]. I also reckon there’s plenty of novice interwebers who, like me, have no idea what the word “troll” means.
I’m asking about this because I would like further education. Not to cheat and deceive more myself, or to educate my readers/clients on how to do so… but I’d really like to post an article at my website about all this - to educate those who might be wishing to deceptively ‘fast-track’ their promotion.
Cos, surely, if someone gets excited by social media marketing and pulls “a Frank” (and then gets busted) they’re likely to feel quite embarrassed, ashamed and SCARED of re-entering the digital media world. I’d rather for-warn ppl B4 they screw up like that - use the information as a tool to welcome them and educate them on how stuff “in here” works.. right?</description>
		<content:encoded><![CDATA[<p>Hey @trib, glad I came here for your p.o.v regarding NAB&#8217;s &#8216;misunderstanding of social media marketing&#8217;. Particularly due to this reference you made: &#8220;Big (or any) brand beware! It’s critical you talk to someone who understands this stuff.&#8221;<br />
It&#8217;s quite late, and I&#8217;m tired, so I hope you don&#8217;t mind a cut &#8216;n paste of the comment I left at Cheryl&#8217;s brilliantly crafted molt:n blog post, which (as of this very second) is still awaiting moderation: </p>
<p>FROM MOLT:N COMMENTS:<br />
I would like to DOB MYSELF IN AS A FAKE EMAIL COMMENTER. View the shameful truth right here: <a href="http://tinyurl.com/54239e" rel="nofollow">http://tinyurl.com/54239e</a><br />
Everybody… Emma Shein does not exist, and I’ve even used “Ms Shein” to try and fuel the conversation at my Facebook Group; built to promote snobs.com.au. BECAUSE… I was “just trying to get the conversation going”.<br />
I’m openly admitting this here because I (personally) would never fake-comment for purposes of financial gain, self-promotion, fraud, or otherwise… [sudden thought occurrence; OMG. I hope creating a fake Facebook identity, ie. "Emma Shein" doesn't count for fraud, does it!?]<br />
I sincerely hope not, but the possible crime I’ve committed only helps to reinforce the point of this comment (yes, I do have a point).<br />
Since the recent launch of my online magazine I now (proudly) consider myself part of the social media/network community and, like anyone else publishing whatever they’re passionate about online &#8211; inspiring interaction is key. And often the only way to do that (initially) is via demonstration; hence “Emma Shein” and “hopefulcustomer”.<br />
When I speak with potential readers or banner-ad clients who are total interweb virgins; I often encourage them to be a little crafty &amp; get their friends/contacts to make comment below something I’ve posted at SNOBS, which can double as *subtle* promotion for their business/product/service.<br />
Clearly this is not putting any money in my pocket; I’m just trying to teach newcomers how to take advantage of digital media so they’ll get onboard, and get excited about the prospects like I did and… yes, hopefully then they’ll tell their friends &#8211; my traffic will increase &#8211; and it WILL result in money in moi pocket! Yeah &#8211; hopefully!<br />
SO HERE IS MY POINT: It doesn’t take long for (even the most pure of) internet virgins to cotton onto this cool, free, concept of comment-for-promotion. You may try to teach newcomers that it’s about (honestly) promoting your skills and experience to gain trust and reach a wider audience but if they’re digital-savvy enough to realise that &#8211; many will also quickly become “a Frank”.<br />
Call me cynical, but I believe everyone has a little ‘greed’ and ‘cheat’ programmed into them, and might slip up in this way if they’re not aware of stuff like the importance of sending a FAKE “post from *outside* their own network” [when I say 'importance' I do not condone, I'm just referring to a comment made in original molt:n post]. I also reckon there’s plenty of novice interwebers who, like me, have no idea what the word “troll” means.<br />
I’m asking about this because I would like further education. Not to cheat and deceive more myself, or to educate my readers/clients on how to do so… but I’d really like to post an article at my website about all this &#8211; to educate those who might be wishing to deceptively ‘fast-track’ their promotion.<br />
Cos, surely, if someone gets excited by social media marketing and pulls “a Frank” (and then gets busted) they’re likely to feel quite embarrassed, ashamed and SCARED of re-entering the digital media world. I’d rather for-warn ppl B4 they screw up like that &#8211; use the information as a tool to welcome them and educate them on how stuff “in here” works.. right?</p>
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		<title>By: Stephen Collins</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16396</link>
		<dc:creator>Stephen Collins</dc:creator>
		<pubDate>Tue, 14 Oct 2008 04:20:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16396</guid>
		<description>Laurel, or course you&#039;re right. No rules makes it easy for the cowboys... Both advising and those sock puppeting as someone else...

It really makes it so hard for the rest of use to be taken seriously.</description>
		<content:encoded><![CDATA[<p>Laurel, or course you&#8217;re right. No rules makes it easy for the cowboys&#8230; Both advising and those sock puppeting as someone else&#8230;</p>
<p>It really makes it so hard for the rest of use to be taken seriously.</p>
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		<title>By: Laurel Papworth</title>
		<link>http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/comment-page-1/#comment-16395</link>
		<dc:creator>Laurel Papworth</dc:creator>
		<pubDate>Tue, 14 Oct 2008 04:11:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/#comment-16395</guid>
		<description>... and NAB need some guidelines for internal social media policies. I&#039;ve put a headings list on my blog for them, but seriously, whoever suggests a social media marketing campaign without managing the internal stuff first, is nutso.

Am I right, or am I right, Tribilicious? :)</description>
		<content:encoded><![CDATA[<p>&#8230; and NAB need some guidelines for internal social media policies. I&#8217;ve put a headings list on my blog for them, but seriously, whoever suggests a social media marketing campaign without managing the internal stuff first, is nutso.</p>
<p>Am I right, or am I right, Tribilicious? <img src='http://www.acidlabs.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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