This week’s discoveries. Click through and enjoy.
Giveaway | Thomas L. Friedman
Friedman’s amazing book is being made available for free as an audiobook as a booster for his new work! Grab it!
50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com
You’ve told the boss that you’re going to implement social media stuff for your organization…
Told may not be the right word, but Chris is always smart and always on the money.
MISaustralia.com — CIOs embrace Gen V reality
I am a panelist on this podcast discussing connected workers, the value of social media and social networking in business including attraction, engagement and retention gains, customer relationships, the informal organisation and more.
Managing Corporate Social Networks
Interesting (albeit short) HBR article on empowering informal business networks to foster innovation while also using that innovation back inside more structured business in order to achieve outcomes. Smart.
Seth’s Blog: The web doesn’t care
The web owes you nothing and cares nothing for you. If you want to connect and market to people — get out there and be real.
How SAP Seeds Innovation
SAP’s collaborative Web sites and discussion forums give its customers ways to learn from SAP business partners as well as from each other. SAP is one of the key corporate social network case studies — inside and across the wall.
This is how it’s done, people.
Doc Holds Fourth: Questions to ask for any UX project
Steve Baty’s excellent list of UX strategy questions. Pay attention!
ABC News: Forget Phones: Companies Turn to Twitter
Customer service tracking via Twitter. Brilliance, high social capital and success. ‘nuf said.
That said, 50K is *not* an accurate figure for the number of Twitter users…
What’s To Love About LinkedIn? — Forbes.com
Interesting Forbes article looking at the strengths and weaknesses of LinkedIn as a business focussed connection, discovery and networking tool. Well worth the read.
Laurel Papworth –Social Networks: Australia: Corporate Social Media
Laurel Papworth extends an idea she raised in this week’s edition of The Scoop Podcast (http://www.misaustralia.com/multimedia/scoop.aspx?vidID=3181&catID=5&subCatID=0) — the role of Community Managers across several corporate and customer groups.
Great stuff!
LinkedIn Wants You to Learn Social Capital Theory : aha-moments
The CommonCraft Show’s latest video investigates social capital theory in a much deeper way that you might otherwise realise.
Digital Web Magazine — Integrating Social Media into a Web Content Strategy
A really smart examination of how to approach the integration of social media into your content strategy. You’re probably already doing it, you just have to show your management that you are!
Work 2.0: Technology, the Workforce & Social Networking (Part I)
An interesting look at the professional value of social networking. It’s not for kids… Who’d have thought?!
