May 23rd, 2008
The Archives
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05.23.08Age of Conversation 2 kicks offAfter a couple of posts where I've expressed frustration about the seeming inability of business and government to take advantage of social media, I thought I'd close off the week (it's Friday afternoon here) with something a little more positive. As many of you know, I'm one of the many co-authors for the new edition of Age of Conversation. The theme of the 2008 edition is Why don't people get it? - kind of apt given my posts this week... Anyway, under the terms of our AoC agreement, we're only allowed to post a snippet of what our chapter contains, so ...
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05.23.08Wake up!This post started as a comment on my friend, Lee Hopkins' post, The state of comms in corporate Australia. Then I thought I had enough to say that it needed to be here. So here it is. Corporate and public sector Australia, it's time to wake up! The benefits of using social media in a business setting are many and well researched, yet you seem not to have realised. You are falling behind your overseas counterparts and you are experiencing a brain drain the likes of which you have never seen before. As evangelists like me and Lee encounter resistance to these ...
