My friend, Nathanael (good little connected Gen Yer that he is), tweeted the following gem this morning:
Why Gen Y Is Going to Change the Web (I ticked all the boxes
http://tinyurl.com/57brbb #
The link points to this post on the very excellent ReadWriteWeb.
It’s a good read, discussing many of the attributes we see as common amongst those tagged as Gen Y – digitally native, non-TV watching multimedia consuming, media savvy/anti-advertising, interested in real work-life balance, socially aware. But as someone who is solidly early Gen X (I’m a 1968 baby), I exhibit every one of these traits particularly strongly. So what’s the story?
I attribute this (unscientifically) to much about the way I choose to live my life and the work that I do. I’m an early adopter. I’m technically adept. I work in a job where change is a constant. There’s solid research that suggests the generational divide is at least in part less about age and more about life situation. I agree that as a group taken in aggregate, Gen Y exhibits these traits. And, again as a group they will ultimately be the catalyst for change societally and in business (and I can hardly wait).
Alli has an interesting and insightful post on the same issue.
