Part of the new way of doing business is to be engaged in a conversation with your clients and stakeholders. It’s all very Cluetrain-ey.
Moreover, it’s critical to make that conversation human, and for it to be in both directions – from you as the business out to the customers you provide a product or service to, and back the other way – for you as a customer back to the businesses that you deal with respectfully (where it’s earned) and to deal with the people there in the same way you expect them to deal with you.
This concept is reflected in the manifesto I posted a while back and which acidlabs operates under. It’s something I strongly believe in and it’s for this reason, I’ve signed the Company-Customer Pact.
Backed by GetSatisfaction and others, the Pact aims to engage business and customer in a two way street of openness and respectful behavior. It’s been signed by a significant number of people and companies who base their business in the online world. Have a look at the list of names and you’ll see some significant players alongside my less significant name.
I’d encourage you to sign the pact too, if you want to model your business on the same principles.
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