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Hasbro/Mattel doesn’t get it. They’ve just alienated a well-connected user base of over 600000 people (including me)! Dumb. Dumb. Dumb. Jeremiah agrees.
They’ve also missed the opportunity to pick up an online version of their game, engage with a passionate community and maybe build even more brand through social marketing. They could even have just said, “Thanks, guys! Your app rocks and we want to help out,” and grabbed themselves a heap of social capital for free.
Matt Dickman has put together what would have been a better response.
Stephen — Thanks so much for the link, glad you liked my post. It still astounds me how many companies overlook evangelists because they are too busy looking for criminals. Looks like some great content here. I just subscribed.
Matt, thanks for the comment. I really liked your post — it made a lot of sense.
Some organisations will never get it, others will travel the road to eventual enlightenment, and then there are the places people like you and me want to have real, extended, relationships with.
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This Week’s Links on Ma.gnolia
This week’s discoveries. Click through and enjoy. Social Media Is Not a Plug-In | Marketing Profs Daily Fix Blog Failing to treat social media inclusion in marketing or other activities in a holistic way is risky. Amber Naslund explains why the “just add it on approach” is full of FAIL. Rating: ★ ★ ★ ★ ★ Tags: social media, marketing, strategy Social Media Case Studies SUPERLIST– 18 Extensive Lists of Organizations Using Social Media (UPDATED) If you can’t find a case study on social media use here that’s relevant to your clients, you’re not looking hard enough. Rating: ★ ★ ★ ★ ★ Tags: business, social media Superlist of What NOT To Do In Social Media (UPDATED) And the counterpunch. A list of What NOT To Do In Social Media and the reasons why. Now you can logically and coolly knock down the bad ideas. Rating: ★ ★ ★ ★ ★ Tags: business, social …
I (heart) Vertigo
Vertigo Comics has announced that first issues of several groundbreaking and important graphic novels available free online as high-quality PDFs! What an awesome thing to do. Many of my absolute favorites are there; Sandman, Hellblazer, Swamp Thing and so many others worth reading! Do yourself a favor and get downloading. As ever, I become aware of such things via boingboing.