Hasbro/Mattel doesn’t get it. They’ve just alienated a well-connected user base of over 600000 people (including me)! Dumb. Dumb. Dumb. Jeremiah agrees.
They’ve also missed the opportunity to pick up an online version of their game, engage with a passionate community and maybe build even more brand through social marketing. They could even have just said, “Thanks, guys! Your app rocks and we want to help out,” and grabbed themselves a heap of social capital for free.
Matt Dickman has put together what would have been a better response.