While the title is a reference to a line in a song that was the theme of one of the mainstays of 1980s Australian television, it’s also strongly reflective of my opinion on corporate blogging. Smart corporate blogging adoption is something that can have a marked effect in a number of areas in your organisation:
- perception of and actual corporate openness, particularly when the blogging is done across all levels of your organisation
- the degree to which a culture of knowledge sharing is adopted
- the feeling of connectedness and fraternity of staff at all levels with each other
- the ability of the organisation to recall context around decisions and events
Corporate blogging can have a significant hand in the success of business when done right.
Over last weekend, both Seth Godin and AT&T’s Todd Stephens had useful and important contributions to the corporate blogging conversation. Seth’s short post particularly highlights my point about context, saying:
Perspective is worth a lot more than it costs.
Dr Stephens’ post is more of a conversation starter on the subject of corporate blogging, canvassing a wide range of ideas from startup to measuring success. It’s a smart, business-focussed piece, as you’d rightly expect from someone in Todd’s position.
Both posts are very much worth reading, even if the idea of corporate blogging hasn’t crossed your thoughts yet.
Where are the two posts you mentioned? At my company we’re considering a corporate blog but not sure where the line between “openness/transparency” and “too much information that no one cares about” is. Thanks for getting me thinking about this again though.
McKay, The two posts are under the links “Seth Godin” and “Todd Christensen”. You really should read them.