Like my friend, Matthew, I have been confirmed as a speaker at Oz-IA 2007.
I will be discussing the issues and hurdles involved in getting business to take IA and UX seriously as a strategic discipline. Here’s my proposal blurb:
Love in an Elevator - Selling the value of IA to business
Is the IA and UX work you’re doing being seen as a roadblock on the way to delivery of sites and systems? Do you continually find yourself having to justify your existence and differentiate yourself from the BAs? Is senior management blithely unaware of what you actually do?
If your answer is yes, perhaps IA and UX are being positioned the wrong way in your organisation.
Stephen Collins talks through several strategies and case studies that will help you convince business and your colleagues that IA is a strategic discipline that touches the entire development lifecycle (and even before that!).
If this sounds like your thing, come along to the conference on the weekend of 22-23 September 2007. I’d love to meet all those IA and UX folks who are mostly just avatar icons to me.
Congratulations Steve! I’m looking forward to it.