What tools do you use as an IA or UX practitioner to build client interest in the projects you’re doing for them?
If you’re onsite, one of the most effective is to have a project wall - a place where you can put up large-format prints of various outputs you’ve generated for the project. Take a look at the pictures below for some examples.
The first two images are the opposite walls of a corridor near to the test facility at the office of one of my clients. The third is a close-up of some user personas being used to develop testing and to communicate user archetypes to the client.
Using these is very effective. They are in a high traffic area and people stop almost every time they walk through. It’s a guaranteed way to create buzz.
What tools do you use to generate client interest?
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