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Can Government 2.0 gain momentum in Australia?

Let’s start with my opinion… Oh, I truly hope so.

A few weeks back online marketing guru and hero of mine, Tara Hunt, gave a keynote at the GOVIS conference in New Zealand. Her talk, entitled Government 2.0: Architecting for Collaboration, is a clarion call to all public sector agencies to adopt the practices of Web 2.0 in a meaningful way and connect with their client base.

Now arguably, the people (citizens and others) aren’t clients of the government. A client relationship suggests choice and users of government services often have no choice for access to those services. As such, it’s even more important that government truly engage with these people and provide meaningful, two-way, contributory services where the populace is as much a contributor as the government itself.

In Tara’s own words:

I spoke of the building blocks we know and love: Coworking, BarCamp, OpenID, Microformats, Creative Commons, etc. as well as real, crucial examples of how we should apply the idea of open data to the lives of our citizens:

  1. healthcare records being openly accessible and wikified for the patient
  2. communication and information exchange in regards to our childrens’ education to be a fully accountable (parent-teacher-student-administration) open dialogue
  3. the government as an open, extensible, secure platform for local business.

These aren’t ‘nice to haves’, these are ABSOLUTELY ESSENTIAL.

I’m 100 per cent in agreement with Tara. In fact, I’ve spoken with her about her presentation and am working on similar papers for delivery here in Australia. I’m excited to see that she’s been contacted by Australian government representatives and that her presentation is gaining recognition in the mainstream media.

I really hope that Tara’s presentation and the attention it’s getting heralds the beginning of a sea change for the delivery of government services and the public sector’s approach to delivery of those services. There are so many opportunities for government to reconnect with the people here. For the Australian government to fail to seize those opportunities would be a huge disappointment.

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