Yeah for getting good tools for knowledge workers!

Let’s hope that the ‘getting’ that the SMH is speaking about only grows stronger.

M

Brad Howarth and Domenic Carosa (CEO of Destra) drew quite a crowd at The Domain networking event in Melbourne, held at Digital Harbour in the Docklands. Attendees received a music CD from Destra and a copy of Australian Anthill magazine (Subscribe to …

To add another quote from the article, Tangler’s Mick Luibinskas, this time:

… benefits can be swamped by concerns over the increasing level of regulation under which companies find themselves working, and the risk-averse legal perspective this engenders.

The risk aspect is a significant one, and something that requires careful management, both in socialising the notion of Web 2.0/Enterprise 2.0 to business and in the actual execution once a project gets going. It can be a major stumbling block.

Top-down cultures too, where structure and bureaucracy rule, are a hard nut to crack. The idea of handing control to the workforce or the audience are very scary notions to these organisations, and tied strongly to issues of risk and trust. Or more often, perception of risk and lack of trust. See this post from Euan Semple for an example of both.

The “some people” notion is a gimme, and it’s certainly easier to convince one person at a time, but identifying the right ones to convince can be hard. Often, the one’s you identify are already convinced and just need affirmation, in which case, you’re preaching to the choir.

Is your experience that *some* people in larger organisations get it, but not all – i.e. the “future is distributed unevenly”?