I hate to sound cynical, but my feeling is that unless you’re very lucky with your clients or happen to work somewhere where creativity is the incumbent mindset (tell me where, please), you’ll hear these words far too often.
It’s tragically the case that through conservatism, politics, risk aversion, territorialism, or sheer pig-headedness, the instinct to stifle great ideas (or hey, even just good ideas) is a strong one. Fight it. Fight it with every ounce of your heart and soul. It is only through the triumph of ideas that progress and creativity are fostered. And frankly, with creativity comes motivation and with motivation comes great work.
