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Core questions for service design

Posted on by Stephen Collins in Posts | 3 Comments

As a ser­vice designer, I’ve been involved in build­ing the way a sig­nif­i­cant num­ber of pro­grams, prod­ucts and tools hang together. And, as some­one who works rel­a­tively often with gov­ern­ment, where many agen­cies, poli­cies, reg­u­la­tion and in the end, peo­ple, need to come together to make some­thing hap­pen, I’m usu­ally called upon to deal with com­plex issues. It often the case that the peo­ple I’m deal­ing when design­ing ser­vices, par­tic­u­larly, just don’t know where to start. It all looks too hard. Over time, I’ve devel­oped a set of ques­tions I use to help me under­stand what’s hap­pen­ing (ver­sus why it’s hap­pen­ing) as I go through a dis­cov­ery process. These ques­tions are focussed on activ­i­ties rather than val­ues, moti­va­tion or what some­one wants to achieve (the why ques­tions). Those value-​​​​based ques­tions are a whole other part (though not sep­a­rate from this part) of the design process. I’ll post about those in my next piece. These …

Billy Bragg, Speakers' Corner, London, 7 February 2010 by ed_needs_a_bicycle, on Flickr

More “not invented here” — on design thinking and Australia

Posted on by Stephen Collins in Posts | 2 Comments

When I was on my recent trip to Japan and Korea, I came across an arti­cle in the Finan­cial Times describ­ing Australia’s ret­i­cence in adopt­ing design think­ing in busi­ness. The arti­cle itself is a high-​​​​level sum­mary of research done at MGSM by Dr Lars Groeger and Leanne Sobel. It’s a lit­tle chill­ing when you read things like: “The results demon­strate that busi­nesses in [Aus­tralia] are often unaware of how design think­ing can help with inno­va­tion. The study also revealed that even when busi­nesses are aware of the poten­tial ben­e­fits of design think­ing, they strug­gle to recruit appro­pri­ately skilled staff in Aus­tralia.” I’m not at all sur­prised by the first sen­tence, but I’m sin­gu­larly irri­tated by the sec­ond. Let’s leave aside the mat­ter of Aus­tralian busi­ness not yet under­stand­ing what ben­e­fits design think­ing can bring, as it’s addressed in the paper, and, well, we could talk about it for­ever. How­ever, let’s look directly …

Picture of cool guy sitting upside down in funky chair

Different

Posted on by Stephen Collins in Asides | Comments Off

In every­thing we do we need to think dif­fer­ently, to do things the way nobody expects us to, to never accept that the way every­one else does some­thing is the right way, and to do every­thing with the ulti­mate aim of pro­duc­ing a social good in some form.

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